Search Intelligence™

Hitwise Search Intelligence data provides marketers with extensive insights on how people have successfully searched for products and services in 160 industries.   This unique information is critical for expanding keyword lists and maximizing return on investment for search campaigns. 

Unlike other search marketing tools, Hitwise Search Intelligence is unique because:  

• Provides timely information on search terms your specific competitors use.
• Data is based on the online activity of over 25 million Internet users, across all major (80+) search engines.
• Market specific results are available – to take advantage of cultural differences on how people search locally.
• Insights are proven to work, as Hitwise reports on terms that have been ‘clicked on’ before visiting a website or industry.
  

Key Features include:

Search Terms to a Website:
Gives you an overview of which keywords have been successful in driving traffic to a specific website. This data is essential for understanding how competitors use search to drive qualified traffic. 

Below is a list of keywords used before visiting 'www.ebay.com'.

 

Search Terms to an Industry:
Provides a comprehensive list of the most popular search terms that have driven traffic to a specified industry. This feature is often used to help expand keyword lists as well as to gauge popularity of products for demand forecasting.

Below is a list of search terms for the Shopping & Classifieds Industry.

Search Term Suggestions:
Reports on all the variations and permutations of a specific term to include in search campaigns.

Below is a list of search term suggestions for the term 'ipod'.
 

Gap Analysis:
Makes it easy to compare two sets of search term data and find the terms that are missing from your search campaigns.  By comparing lists of search terms, you can easily uncover new keywords that should be considered for inclusion in your search campaigns. 

Below is an example of Gap Analysis.

Search Engine Analysis:
Lists the most popular search engines, ordered by the volume of searches for a specified time period.  This information can be used to gauge the popularity of search engines when considering search marketing spend, as well as to identify niche search engines that have recently become popular for specific industries.

Search Term Analysis:
Provides a comprehensive overview of the performance of a specific search term. This data is important when evaluating key search terms for your campaigns, to assess the prevalence of the term. 

Compare Search Terms:
Enables you to chart search terms over time, to determine a term’s demand and popularity.

Search Term Portfolios:
Lets you to create search term lists and store them within your Hitwise account. This feature enables you to combine Hitwise Search Term data with third party data (i.e. terms from website centric metrics) to be used for further analysis, such as Gap Analysis.