Hitwise Australia Launches Fast Moving Search Terms

Shopping Search Engine Lasoo Dominates Fast Moving Search Terms Driving Traffic to Shopping Websites

Melbourne - 6 December 2007 - Hitwise Australia, the leading online competitive intelligence service, today announced the addition of several new features to its Search Intelligence™ product, including Fast Moving Search Terms data.

Hitwise Search Intelligence™ provides the industry’s deepest and timeliest search behaviour analysis available and is part of the Hitwise Competitive Intelligence service, which is based on how approximately 3 million Australian Internet users interact with more than one million websites on a daily basis.   

These new features help marketers pinpoint opportunities to refine keyword portfolios and improve the effectiveness of search marketing campaigns. Specifically, the Fast Moving Search Terms report:

• identifies the terms that have increased in popularity each week across all search engines and are quickly gaining traction within an industry

• reveals emerging trends in search behaviour to provide a better understanding of what is top of mind with consumers

• enables marketers to analyse the impact of campaigns and seasonal trends.

For example, the top search terms successfully driving traffic to websites in the Shopping and Classifieds industry, ranked by largest relative increase for the four weeks ending 1/12/2007, compared with the four weeks ending 24/11/2007 are:

lassoo

www.lasoo.com.au

lasso

hampers

christmas lights

angus and robinson

crocs

primus

christmas presents

catalogue central

baby names

red tube

ebay com

target au

oakley sunglasses

 “The unprecedented depth and timeliness of Hitwise data bring online marketers granular analysis on how Search and other online marketing initiatives impact website traffic each day,” said Chris Maher, President of Hitwise. “Hitwise Search Intelligence™ tools are a cornerstone of our service and these new features enable clients to better plan their own campaigns, monitor those of their competitors and report on the effects of marketing initiatives versus market conditions.”

For more information on Hitwise Search Intelligence™, please visit www.hitwise.com.au or for media queries, contact Rheika Tompkins on rheika.tompkins@hitwise.com

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States , United Kingdom , Australia , New Zealand , Hong Kong and Singapore . More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.