Trade Me Online Mapping Service Rises to Top Spot

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Hitwise NZ Press Release

Trade Me Online Mapping Service Rises to Top Spot

Auckland, August 25, 2006. According to Hitwise, the world’s leading online competitive intelligence service, mapping website, smaps ( www.smaps.co.nz) which is owned by TradeMe, has taken the top Travel – Maps position in website visits for the week ending August 19, 2006 in the space of only three weeks.

Trade Me ( www.trademe.co.nz), the leading Shopping & Classifieds website visited by New Zealand users, accounted for 49% of smaps upstream traffic for the week ending August 19, 2006. This not only demonstrates that the referral of traffic from Trade Me has been instrumental in the success of smaps’ launch, but the potential traffic power of a link on the Trade Me homepage.

NZ Weekly Market Share of Visits to Travel - Maps

smaps now holds close to 30% of market share in Travel – Maps in what has become an increasingly competitive space during the last 3 months, with players including Google Maps (maps.google.com), Wises (www.wises.co.nz) and new comer, Yellow Pages Maps (maps.yellowpages.co.nz).

The technology behind smaps is powered by New Zealand start-up, ProjectX Technology ( www.projectxtech.com) who also created mapping website, ZoomIn ( www.zoomin.co.nz). ZoomIn ranked at #6 position for the week ending August 19, 2006.

Media Inquiries:

James Borg, Marketing Director – Asia Pacific

james.borg@hitwise.com

0800 HITWISE

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com

For up to date analysis of online trends, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com.

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