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NBC Show 'Deal or No Deal' the Most Visited Broadcast Network Television Show Website for Premiere Week
Scripted Shows Claim Six of the Top 10 Visited Websites

NEW YORK, NY- October 10, 2007 - Hitwise, the leading online competitive intelligence service, announced today that the NBC's Deal or No Deal website was the most visited broadcast network television show website among a custom category of selected shows for the week ending September 29, 2007. More than 120 television show websites from the six leading broadcast networks[1] were included in the custom category. Deal or No Deal received 15.46 percent of all U.S. visits during the week in which many networks premiered their shows for the new television season.

The ABC show Dancing with the Stars website received the second largest percentage of U.S. visits. Following Dancing with the Stars was NBC's Heroes website that received 9.71 percent of visits and ABC's Grey's Anatomy website received 3.51 percent of visits. The FOX show, America's Most Wanted website rounded out the top five visited shows receiving 2.70 percent of visits for the week ending September 29, 2007.

The table is based on a weekly Hitwise Conversions report that ranks the selected broadcast network television show websites, whether they are a stand-alone site such as American Idol or a section within a larger website such as Deal or No Deal. The show websites are ranked by market share of U.S. visits among all the websites included.

Network Website Traffic

NBC.com received the largest market share of U.S. visits, 36.70 percent, among a custom category of the six broadcast networks for the week ending September 29, 2007. ABC.com received the second most visits for the week with 30.41 percent, followed by CBS.com with 19.08 percent.

Top TV Premiere Searches

Among all U.S. Internet that contained the phrase "season premiere," The ABC television series, Lost, was the most searched for premiering show for the four weeks ending September 29, 2007. Lost, which doesn't premiere until early 2008, received 5.92 percent of U.S. searches amongst all the ‘season premiere' searches which included the top three searches overall. The CW Network's, One Tree Hill, received 1.59 percent of searches for the week ending September 29, 2007, making the show the fourth most searched for television series premiere. Following searches for One Tree Hill were Smallville, Grey's Anatomy, House, Heroes and CSI.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at http://weblogs.hitwise.comand the Hitwise Data Center at www.hitwise.com/datacenter.