Marc Johnson – Chief Marketing Officer

Marc Johnson is the Chief Marketing Officer of Hitwise, overseeing all global marketing, research and PR.

Prior to Hitwise, he founded Storyline Development, a New York City based research and marketing consultancy.

Marc previously served as an Executive Vice President and Advisor to BuzzMetrics (now a part of Nielsen Online). There he helped develop the first product, sales, and marketing plans.

As Vice President of Product Development at the NPD Group, Marc created information products around convergence and the digital lifestyle for top consumer technology brands.

Marc was part of the original management team at Jupiter Research, where he was Senior Vice President, Marketing and Strategy, overseeing all product development as well as strategic PR and event programming.

He was also Group Research Director at Jupiter and oversaw all digital media and marketing. Marc was a founding analyst of Jupiter's digital advertising research practice, where he developed the concept of Rational Branding and collaborated on the industry’s first online advertising forecasts and analysis.

Prior to Jupiter, Marc was an advertising sales executive at Ziff-Davis and Meredith, working on many of the first online and multi-channel marketing campaigns.

Marc’s insights have been featured in many major media outlets including CNN, CNBC, the New York Times, the Wall Street Journal, the Today Show, NPR, and Ad Age. He serves as an Advisor to Big Brothers Big Sisters NYC and GlanceGuide. 

He graduated cum laude with a BA from the University of New Hampshire.